Lead Scoring Technique

to assess sales-ready leads

Determine the worthiness of leads or potential customers by assigning values based on their behaviour and activities, such as email subscriptions, call responses, and engagement rates.

Get to Know Your Leads Better with Lead Scoring

Prioritize leads, identify qualified prospects, and track engagement in order to better target your sales

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Manual Grading

Identify the sale opportunities and manually assign scores to leads, contacts, and companies based on their activities and responses.

Auto Score

Assign scores to leads automatically based on trigger actions like subscriptions, engagement, and responses. Determine the most promising leads in order to prioritize tasks and increase sales.

What is Lead Scoring?

Lead scoring is the process of assigning a numerical value to each potential customer. This value can range from 0 to 100, with 0 being the least qualified lead and 100 being the most qualified lead. Lead scoring is necessary because it helps sales reps to identify which customers are ready to convert into customers. A company can also use lead scoring as a way of segmenting their customers into different groups, with each group containing people who are at different stages in the sales funnel.

Explore More Features

Here are the additional features to look at

Customer Success Stories: Real Results with Our AI-Powered CRM

Discover how leading companies leverage CRM.io to automate customer interactions, optimize sales processes, and drive revenue growth.

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    The AI Agent in CRM.io has transformed how we handle sales tasks. No more manual data updates or endless follow-ups—voice commands and intelligent automation keep everything running smoothly. It’s a true game-changer for our sales team!

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    Sales Manager at Tech Solutions
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    CHRISTIAN BJERRE NIELSEN
    CPO at uQualio
  • CRM.io’s Copilot extension is fantastic! Managing leads and deals directly from my browser has saved me so much time. Plus, the integration with LinkedIn Sales Navigator makes networking a breeze.

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    Account Executive at GrowHub
  • The AI Cadence feature has made our follow-up campaigns seamless. From emails to calls, it ensures no lead is left behind and drives consistent engagement. Our conversion rates have improved significantly!

    Emily R
    Head of Marketing at ClientEdge
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    Social Media Management in CRM.io has simplified our marketing efforts. We can schedule posts, track performance, and even align our campaigns with CRM insights, leading to better customer engagement and ROI.

    Mark T
    Marketing Director at Innovate Corp
  • The Telephony App is a must-have. Our team can call directly from the CRM, log conversations, and even analyze call data for better follow-ups. It’s made our customer communication much more efficient.

    David S
    Sales Director at ConnectPro
  • Email verification with CRM.io has saved us from countless errors. It ensures our database remains clean and accurate, helping us focus on reaching the right customers with the right messages.

    Rachel P
    CRM Specialist at NexaMarketing
  • Task Management is incredibly intuitive. Assigning and tracking tasks across teams has streamlined our workflows, and automated reminders ensure deadlines are never missed!

    Jessica M
    Operations Manager at ClientFirst

Frequently asked questions

What makes this CRM different from others?

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